b.c. philosophy

what is bc? 

Before the internet, before salted caramel recipes, before Google and Facebook, before the colour oatmeal, before neoprene, before diffusers, before botox, before millennials 

bc is designed to simplify decisions.

Now on 7bc, all pieces 1step, it hinges on the principle of ease in wear, care, and bear.

These time-saving pieces are the cornerstone to your 7/7 uniform-- whatever your routine may be.

Shot in a former airport terminal in Copenhagen by our European based creative team, 7bc offers foundational pieces that empower you to move, and inspire you to live.


view full collection here.